Toggle

Founder

Toggle is gift cards, experiences and tickets for hospitality. I launched it in 2018 alongside Airship.

It grew into a Christmas engine for the sector: £60m+ in seasonal sales, and a £1m week at its peak. Toggle exited to Zonal in 2022, and on to Volaris in 2026.

There is more on the gifting playbook behind Toggle in the writing archive.