The story
From a derelict swimming baths in Hillsborough to an exit to Zonal and then to Volaris Group.
When I was 22, I bought the Hillsborough Baths, a derelict 18,000 sq ft swimming pool, paying the 5% deposit on my credit card. My lucky break came from a lodger whose family guaranteed a mortgage for £500k. It was 1996, and in 1997, we opened The Deep End.
By 30 I was juggling 7 companies badly. I’d picked up some terrible habits and thought I was invincible, it turns out that I wasn’t…
In 2018, I moved from Commercial Director to CEO at Airship.co.uk, the business was close to bankruptcy, and with an amazing team, we launched Toggle, raised money through Mercia Asset Management via the Northern Powerhouse Investment Fund (NPIF) in late 2019 and sprinted through the pandemic. In 2022, 3 years almost to the day since our investment, we exited to Zonal.
I stayed on through my agreed time, and then agreed to see through the Zonal sale to Volaris Group which came in February 2026.

