claude coaching · for hospitality
It isn’t another app. It’s a new way of working.
Claude Coaching, built only for the hospitality sector. Claude is incredible, but your teams don’t have the time to learn how to use it in their roles. I’ll give them the tools, the shortcuts, how to stay on track and the rabbit holes to avoid, with live examples from the jobs they do.
I’m not a coder. I never have been.
This year I’ve spent hundreds of hours on AI accelerator courses. Without writing a line of code, I’ve built websites with full databases (this one included), an AI org structure that sits over my own, and knowledge bases that speed up onboarding. It’s given me back an extra day a week.
That’s who this is for: operators and their teams who are good at hospitality and want those hours back for the creative work, the judgement calls, the guests and the venues. Not to become developers.
ways to work together
What you can book
No VAT is charged.
- Evaluation call
- 30 minutes, free. We look at where you are with Claude and what would help most. Or pick a time in my calendar, a direct booking link.
- Freebook a call
- Operator course
- Four weeks, six sessions, built for hospitality teams. Details below.
- £895 first person£595 each extra person from the same businessbook seats
- CEO masterclass
- Two two-hour sessions for chief executives, plus a 60-minute one-to-one with me afterwards. How you use Claude yourself, and how your teams put it to work in marketing, finance, HR, operations and management. Choose Friday 27 and Monday 30 November, or Friday 4 and Monday 7 December, 3pm to 5pm. Ten places on each.
- £1,200 per person, £800 for each extra person from your companybook a place
- Team training
- I come to your business and train your team on your own work for one full day.
- £2,500 a daybook a day
- Advisory
- Ongoing help adopting Claude across the business. Minimum four days within an eight-week period, no half days.
- £1,500 a daybook advisory
Outside Sheffield, travel is 45p a mile, or train and hotels as required.
the operator course
Four weeks, six two-hour sessions
Six two-hour sessions over four weeks, each on a different topic: Tuesday and Thursday mornings, 9.30 to 11.30. It is condensed into four weeks so your team is up to speed quickly. Bring your own work and talk it through. Recordings go up straight after each session, so nobody misses out.
Three lunch and learns with guest operators run alongside. Every session also covers the models, how charging works, and Teams.
The first cohort starts on Thursday 19 November 2026 and finishes on Tuesday 8 December. A second cohort runs from Thursday 7 January 2027 to Tuesday 26 January. Book and you go on the first cohort with a seat free.
- Session 1Set-up, going for a spin, and connectors. I'll show you around Claude and some of its quirks, then we'll look at your connectors and talk about guardrails and privacy. Mostly it's about getting the setup right and understanding how Claude works.
- Session 2Two new brains, a personal one and a shared one. You'll leave with a strong personal brain and the idea of a business brain: all the processes in your business, written down so Claude can refer to them for everyone on the team.
- Session 3Run the business as five teams, with challengers. You'll leave knowing how to build a project for each team, with context, instructions and routines that sit inside guardrails. Projects can be shared between teams, and they keep your people from going down the Claude rabbit hole. We'll also build challenger personas that test work before it goes anywhere.
- Session 4Put your routines on a timer. You'll leave with a repeatable skill for each team and one scheduled task: a Monday brief that pulls every team's numbers and open actions onto one page. The hand-offs run on a schedule, so nobody has to remember them.
- Session 5Make the business look like one brand. You'll leave with one design system and three finished pieces: a menu insert, a social post and a job advert. Each comes from a different team and they all match, so guests and staff see one brand.
- Session 6Building for a new tomorrow. Possibly the scariest part of the course: we look at Claude Code. You might reimagine your website or build a small app that does a job for you, like an enquiry form. It could be anything, really.
Two of the weeks carry an extra session: new ways of working in an AI age, and working with your other platforms.
what I’ve built
Three years in, and the steepest learning curve of my career
For the last three years I’ve been immersed in AI, inside the Airship and Toggle platforms and inside the organisation itself. The last twelve months were the hardest, and Claude is where it started to pay back.
Through connectors and MCPs, the plumbing that lets Claude talk to other software, it can work with the platforms hospitality teams use every day. I’ve used it to build design systems and websites, to build small tools called artifacts, and to set up projects that run on their own and deliver information to the teams that need it.
At Airship we have around 20 Claude Projects, which we call brains, each with a human name so people talk about them naturally. They sit within the teams and make the work faster and better.
Over the coming weeks I’ll share what I’ve built and the time it saves, with live examples you can take straight back to your role.
Not sure where to start?
Book the free 30-minute call. I’ll see where you’re up to and tell you honestly what would help. If you’d rather pick a time yourself, book straight into my calendar.
newsletter
New writing, by email.
When I publish something new, on hospitality, the tech that runs it, or what I’m building now, I’ll send it to you. Occasional, not weekly. Unsubscribe in one click.