Joli

Joli is the influencer marketing and UGC platform built for hospitality. It connects operators with 9,500+ vetted UK creators across 48 cities to fill their feed, their tables and their rooms.

The problem it solves

Every venue already has people nearby making content about where they eat, drink and go out. Very few operators have a reliable way to find them, brief them, agree a fair price, or see what actually came back.

Most end up doing it by DM, off the side of someone’s desk, with no structure and no way to repeat it. Joli turns that into a channel you can run.

The network

9,632 vetted creators across 48 UK cities, and it is a vetted network rather than a directory. Only a small fraction of the creators who apply get approved, judged on the quality of their content as much as the size of their audience.

The matching is by city, category and audience rather than follower count alone. South London vegans, meat lovers in Leeds, coffee in Glasgow, brunch in Brighton.

1,704 creators have made a booking, up 15% in a single quarter. Last quarter alone: 2,629 completed bookings, 23.5 million content views and 15.8 million in audience reach. Cumulatively that is over 160 million views and 116.5 million reach.

Who uses it

Greene King, Young’s, Heineken, GAIL’S, Prezzo, Rosa’s Thai, Six by Nico, Sticks’n’Sushi, BAO, Giggling Squid, Banana Tree, Wasabi, Revolution Bars, Urban Pubs and Bars, Domino’s, Sodexo, OpenTable and Clermont.

It reaches well beyond restaurants. Lord’s, Silverstone, Boom Battle Bar, State of Play, Rocket Padel and Escape Hunt all use it, alongside hotels, pubs and breweries.

More recent additions include ASK Italian, Jamie’s Italian, Comptoir Libanais, Coco di Mama, Casa do Frango, Zia Lucia, The Blues Kitchen, Kolamba, Flat Iron Square, Windsor & Eton Brewery and Parsons Group.

The pattern lately is multi-site groups putting whole estates onto a single account rather than testing it in one venue.

Fair pricing, built in

Creator fees used to be haggled over DM, with no structure and no sense of what a comparable creator charges. Joli’s Paid Collaborations product replaces that. A brand invites a creator with a fee guided by a suggested range, and the creator accepts or counters within it, all in the app.

That range comes from the first rate card built specifically for hospitality. General influencer rate guides were written for consumer brand budgets, not for a 40 cover restaurant or a single pub. Joli’s comes from four years of collecting creator rate cards and running these negotiations by hand.

Both sides now know what fair looks like before anyone starts talking.

Ad Studio

A collaboration does not have to stop at an organic post. Ad Studio turns creator content into paid social ad creative, so one booking feeds the feed and the ad account. Joli runs its own acquisition campaigns on it.

How operators find it

Joli’s city and category influencer pages rank #1 in the UK for “food influencers”, now 163 pages across 24 categories, bringing thousands of operators to the site every month.

Why I’m involved

I have spent most of my career building software for hospitality operators, and the same gap keeps showing up. Everyone knows social content matters. Almost nobody has a repeatable way to produce it.

Joli is the first thing I have seen that treats creators as a supply chain rather than a favour, and prices it fairly on both sides. That is why I put money in and why I sit on the board.

Visit joliapp.com or book a demo. If you would rather have a conversation first, get in touch and I will make an introduction.