2001–2026 (my chapter) · Hospitality CRM
Airship
Airship is the UK’s leading hospitality CRM. It was founded as PowerText in 2001.
In 2018 I took over the near-bankrupt business as CEO and pivoted it from an agency to SaaS. We raised from Mercia in 2019 and sprinted through the pandemic, then exited to Zonal in 2022, and on to Volaris in 2026.
A lot of the thinking behind Airship, on data, loyalty and the value exchange, runs through the writing archive.